Start with the whole picture.
We look at your balance sheet, cash flow, taxes, investments, insurance, estate planning, retirement goals, and the decisions ahead, not just the account you want managed.
About Licata Financial Design
Financial advice built around your life, not just your portfolio.
I'm Kirk Licata, CFP®, founder of Licata Financial Design.
I help successful business owners, executives, and high-income professionals make sense of complex financial decisions, bringing cash flow, taxes, investments, retirement, insurance, and estate planning together into one coordinated strategy.
Why Licata Financial Design
Financial planning should connect the dots.
Your financial life doesn't happen in separate categories.
- A decision about your business can affect your personal cash flow.
- A change in compensation can create a tax decision.
- An investment decision can affect your retirement strategy.
- A large purchase can change what you're able to save and invest.
Yet it's common to have different people (or different accounts) handling each piece independently.
My job is to step back and look at the whole picture.
I want to understand how your money actually flows, what you're trying to accomplish, and which decisions are competing for your attention. Then we can identify the opportunities, work through the trade-offs, and determine what makes sense for you.
The goal isn't more financial information.
It's better financial decisions.
About Kirk
Meet Kirk Licata, CFP®
Financial advisor. Planner. Your point person.
Financial planning has always been personal to me.
I grew up around small-business owners. My father and both of my grandfathers built businesses, so I saw early how closely a business owner's work, income, family, and financial future can be connected.
That perspective has stayed with me. I enjoy working with people who are building something, and helping them make smart decisions with what they've built.
Over time, I found that the most valuable part of my work wasn't simply managing investments. It was helping clients understand how the different parts of their financial lives fit together, and helping them make decisions with that context in mind.
That's what led me to build Licata Financial Design around financial planning first.
When we work together, I want to understand the numbers, but I also want to understand the person behind them.
- What are you building?
- What does your business need from you?
- What does your family need?
- What decisions are coming up?
- What does financial independence actually mean to you?
Once we understand those things, the recommendations become much more useful.
Direct: (678) 786-7565
Email: kirk@licatafd.com
Kirk's Approach
I believe financial advice should be personal, practical, and connected.
Focus on decisions.
A financial plan isn't useful if it simply tells you what you already know.
We focus on the decisions that can materially change your financial future and work through the trade-offs together.
Explain the why.
You shouldn't have to take financial advice on faith.
I'll walk you through the analysis and explain the reasoning behind my recommendations so you understand what we're doing and why.
Stay involved when it matters.
Once your plan is complete, you choose the level of support that fits you.
You can implement the recommendations on your own, or I can stay involved through Ongoing Planning or Wealth Management to help you implement them, evaluate new decisions, and keep the plan current as your circumstances change.
Who I Work With
I work best with people whose financial lives have become complicated.
My clients are typically successful professionals, executives, business owners, and people with significant equity compensation.
They don't necessarily need more investment products.
They need someone who can help connect the decisions.
Business Owners
Your business may be your largest asset, your primary source of income, and one of your biggest financial decisions.
We coordinate business and personal cash flow, tax strategy, retirement planning, investments, and long-term wealth decisions.
Executives & High-Income Professionals
High income creates opportunities, but it also creates more decisions.
We help coordinate compensation, taxes, investments, retirement, cash flow, and the financial choices that come with a successful career.
Equity-Compensated Professionals
RSUs, stock options, bonuses, and concentrated positions can create significant tax and investment decisions.
We look at those decisions in the context of your entire financial plan rather than treating them as isolated transactions.
Working With Your Other Advisors
One financial plan. One coordinated strategy.
Your CPA, estate-planning attorney, insurance professionals, and other advisors all play important roles.
I don't believe financial planning should replace those relationships.
It should help connect them.
When appropriate, I work with your other advisors so that important decisions involving taxes, investments, retirement, business interests, and estate planning are considered together.
Backed by RFG Advisory
A personal relationship with institutional support behind it.
Licata Financial Design is powered by RFG Advisory.
You work directly with me. Behind the scenes, I have access to RFG's investment, technology, compliance, planning, and operations resources when a situation requires additional depth or support.
That means you get the personal relationship of an independent advisor without having to build an entire advisory infrastructure yourself.
Your Team
The people you'll work with.
Kirk Licata, CFP®
Founder, Wealth Advisor
Caroline Jones
Client Service Associate (CSA)
Common Questions
About Kirk and the firm.
If your question isn't here, it's a good reason to start a conversation.
Schedule a 30-Minute Introductory CallKirk Licata, CFP®, is the Founder and Wealth Advisor at Licata Financial Design in Atlanta, Georgia. He has worked in financial services since 2010.
Kirk's approach starts with your actual financial life, especially cash flow and the decisions competing for money. He then helps coordinate tax planning, investments, insurance, estate considerations, and other financial decisions around your goals and priorities.
Advisory services are offered by Investment Advisory Representatives of RFG Advisory, LLC. Licata Financial Design and RFG Advisory are unaffiliated entities.
Let's talk about what's changing in your financial life.
Maybe your income has grown.
Maybe your business has taken off.
Maybe you've accumulated significant investments but aren't sure how all the pieces fit together.
Or maybe you're simply tired of making important financial decisions one at a time.
That's exactly what the first conversation is for.
We'll talk about where you are, what you're trying to accomplish, and where you could use some help.
Schedule a 30-Minute Introductory Call
No documents. No forms. No pitch.